# HomeTill · public voice · center target

**Date:** 2026-10-04  
**For:** Jeremy · CC Supreme · HomeTillZip repo · PortAbleRI outbound copy  
**Law:** [`2026-10-04_HomeTill_Individual-Shore-On-Name_HOST-Reiteration_v0.md`](2026-10-04_HomeTill_Individual-Shore-On-Name_HOST-Reiteration_v0.md) · Constitution SO · **P ≠ K ≠ R**  
**Parallel:** [`PORTABLERI-PUBLIC-VOICE-CENTER-TARGET.md`](PORTABLERI-PUBLIC-VOICE-CENTER-TARGET.md)  
**Vibe v1 (HomeTillZip repo):** `docs/HOMETILL-VIBE-AND-FOUR-TILLS_v0.md` · H1 **A new day for your ZIP.** · four-till stack · morning accent

---

## Display marks (always)

| Mark | Use |
|------|-----|
| **HomeTill** | Product · entity · community till · White Flag · chapter UX |
| **HomeTillZip** | Coalition web front · domain brand · repo name · affiliate lane |

Write them **exactly** as in this table — **no space** in **HomeTill** · **capital T** in **Till** · **capital Z** in **Zip**.

- **Use in:** titles, nav, hero, CTAs, counsel-facing headings, affiliate copy, `HomeTillZip/` HTML, PortAbleRI **link-out** lines.
- **Retired in public copy:** Home Till · Home till · HOMETILL · Hometill · “PortAbleRI Home Till” · fused **PortAbleRI HomeTill** as default identity.
- **URLs only (not display marks):** `https://www.hometillzip.com` · `hometillzip.com` · `@hometill/core` · `hometill_*` flags · paths like `Home-Till_*.md` or `hometill-phase0.html`.

**Spoken layer:** say **HomeTill** for the product; say **Home Till Zip** only if the mouth needs three words — still write **HomeTill** / **HomeTillZip** on screen.

---

## HomeTillZip vs URL

| Context | Write |
|---------|--------|
| Hero · footer · email sig | **HomeTillZip** |
| `href` · OAuth · ledger `issuer` | `https://www.hometillzip.com` |
| Retired display | **HomeTillZip.com** (use **HomeTillZip** instead) |

---

## Coalition tagline (Tier C · 2026-10-04)

**Buy anywhere · invest locally** — **HOST line** answering the PortAbleRI Phase 1 thread suggestion (Brick 44 → outbound link audit / Brick 49): how PortAbleRI names **HomeTill** on link-out without fusion. Affiliates and checkout can reach any live lane; **HomeTill** honor lands in the subscriber’s or customer’s **verified ZIP chapter**. Write with middle dot or slash; capitalize **Buy** and **Invest** only at sentence start. **Primary seat:** PortAbleRI index · pricing · `#myth-record` · then HomeTillZip home.

---

## PortAbleRI adjacency · blood-related siblings (2026-10-04)

- **PortAbleRI** and **HomeTill** are **blood-related siblings** (HOST): affiliated · shared verify ethic · **not** fused OpCo or default identity.
- **PortAbleRI** stays the studio mark; **HomeTill** is the till mark — two containers, one coalition story when affiliated.
- **Thread / seat discipline:** HomeTill development and dialogue default **HomeTill-forward** here; PortAbleRI PARI/Phase work stays **PortAbleRI-forward** in its own thread — prevents assimilation in conversation as affiliates multiply beyond PortAbleRI.
- On PortAbleRI pages: *“**Buy anywhere · invest locally** · **HomeTillZip**”* + link to canonical URL · optional PARI routing when gated — no till UI captive on PortAbleRI domain.

**Pointers:** `publish/2026-09-27_HomeTill_ZIP-Brand-Layers_Public-Doctrine_v0.md` · `processes/2026-09-27_HomeTill_Canonical-Domain_HomeTillZip_v0.md`

---

## Verify

```bash
bash processes/scripts/verify_hometill_public_voice.sh
```

**Update discipline:** append only; mark superseded lines, do not delete history.